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Online advertising – this is what brings the basic and real income. It gave birth to a variety of network commercial solutions, it stimulates investors and developers. It has a lot of directions and kinds and exactly it is the most dynamically developing and changing part of the Internet. This article is the description of only one of its directions – banner ads for cheap.
Online banner ads for cheap is one of the most effective and most common ways of advertising on the Internet. It means placing of banner ads for cheap (advertising images) on sites with reference to your site. The peculiarity of online banner ads for cheap is that it makes both large and medium-sized firms equal to each other. Low cost (compared with advertising in press and on television) makes it the most democratic advertising type.
What are the methods of banner advertising?
Basic one is placing a banner ads in the banner advertising networks. These networks bring together a large number of sites to the single banner ads network, and with the help of special programs shows your banner ads on the pages of above sites. The specifics of these services are different. Some of them create a network of only a well-visited sites (hundreds of visits a day) and do not allow websites with questionable content. Others try to score as many sites as they can, trying to cover a lot of different audiences.
Many of banner ads networks offer a variety of placement options to provide more targeted advertising. Target is an opportunity to place your banner ads on certain sites, for example, with a single theme. This gives you the opportunity to show your banner ads to a certain group of people whom you consider to be your potential clients. Also, there is an opportunity to show your banner ads at a certain time of the day or in a particular geographical area (city). The policy of target needs to be well thought out in order to get more potential customers to your website at a lower cost.
Another way – is the placement of your banner ads for cheap on sites with a huge attendance. It is very effective to advertise with banner ads on search engines because people use them to find information of interest on the Internet. There are also a variety options for target there. For example, on the thematic sections or display your banner ads when a query of certain words. Although the cost of banner ads placing is higher.
Another option is to exchange banner ads with other sites. But in this case you will have to place banner ads on your site.
There are two ways of banner ads work – “per-click” and “on impression.” Click – is when someone clicks your banner ads and hits to your site. Impression is when your banner ads simply appear (shown) on the page. The cost of impressions is cheaper then clicks (sometimes up to 100 times). But do not just buy impressions, because if the banner is not clicked, it will still show!
What do you need? Here is required carefully think through everything. Sometimes, well-thought-out policy of impressions (banner design and content) is more effective from the “per-click”, but sometimes it is vice versa. It all depends on the specific situation, but in any case, banner advertising is necessary to prepare. Much depends on the banner ads by themselves. Exactly looking at the banner ads, people are willing to click on them and get to you.
Types of banner ads
- “Imaginary” – well and beautifully decorated (often animated). Often their task is to promote an existing brand.
- Informatively – supporting text information (often animated).
- Banner ads with specific and intriguing information. They are designed for curiosity of users.
- Flash and HTML banner ads have a number of convenient functions (sound, long-display scenario, the possibility of multiple links from a single banner). But for now, they can be placed on a small number of advertising systems. In addition, Flash banner ads may not be displayed for users that do not install a special plugin.
- There are a variety of banner ads designed to cheat users. “System” – similar to the system (OS Windows) windows. They are more designed for novice users. Some advertising systems prohibit their use on their networks.
Banner ads can combine these styles, but for each advertising campaign it is necessary to create specific banner ads, designed for a specific task and conditions. And in any case, banner ads should be prepared by specialists. Sometimes, it’s effectively to create an animation with changing text (these banners have a lot of information in a single display). Sometimes, it is better to show goods with the help of charts, and sometimes, you need to come up with enticing inscription or image (using psychology).
You should always try to promote something specific, individual. It is difficult to interest someone with a product or service if it is advertised (and continue to promote) by many others. Advertising campaign needs to take underneath something specific that distinguishes you. For example, the discount system, additional services, benefits, lottery prizes, etc. Even if you do not have such actions or services, you can always come up with the best way to file your product or service.
Banner ads have another feature – they die! No, they do not have to be buried, but you need to take into account the aging and death of the banner ads. How do they die? Let’s say you’ve placed your banner ads for cheap in some sort of a network with a lot of impressions. But, after a while, the same visitors are starting to see it the second and third time. Efficiency and presses falls – banner ads dies. And if the banner ads hang long enough, they cease to notice by visitors (and you pay money only for their location!). It would be better if you just put another banner ads.
Some designers offer a single solution for all creative banner ads (general style). But why? Each banner ad has to be different and to live his life. It is not necessary “to throw away” spent banner ads. They can always be inserted into an e-mail with business correspondence or places on the friendly sites of your friends or partners. And also they can be put in a beautiful frame above the table in the office. Can you imagine what a beauty – hanging, blinking … I’m kidding, of course … 🙂
September 6, 2016