7 Ways Realtors Can Use a Blog to Grow Their Client Base

Realtors have a job that requires a lot of face-to-face communication. This has always been a personable career that depends on someone with a lot of people skills. Of course, they can only reach so many people by working in their immediate area.

The potential to reach countless others exists in today’s online world. Through the use of a blog, realtors can finally make their mark in their local communities and connect with new clients far easier than ever before.

7 Ways Realtors Can Leverage a Blog For Increased Opportunities

A blog used to mean something like an online journal, but today it represents the means by which countless businesses connect with their customers. Realtors can forge strong bonds with potential clients using this key tool.

With a blog, the opportunities for content marketing, social media promotion, and search engine optimization all become a reality. These things can offer huge exposure for realtors. Let’s take a look at 7 examples of these benefits in action.

1. A Constant Flow of Useful Content

Understanding the basics of starting a blog is something any realtor can easily grasp. Once you have your site up and running, you have a platform. Think of it like a microphone that spreads your voice to the four corners of your community.

You have a lot of knowledge about the industry, and about homes in general. You know what kind of questions people are asking and you have the answers from all the experience you’ve gathered.

Use your blog to share that knowledge to anyone willing to visit and read. You can pull from your experience to create compelling posts where you help people understand the inner workings of real estate, and what they should be looking for in their homes, mortgages, an explanation of tax jargon, and anything else you care to share.

2. Getting Subscribers For an Email Newsletter

If you’re working with WordPress (which is highly recommended), you can find plugins which act like apps for your smartphone. A quick email marketing app will allow you to create a signup box where people can enter their emails and become part of your newsletter.

Gathering email subscribers is a huge boon to any blog. It gives you direct access to communicate with people in your community. You can fuel this newsletter with news about upcoming events, some tips for new home buyers, and other useful types of information would make for great newsletters.

You could also promote any upcoming showings or recent closings that you’ve had, to showcase your talents as a realtor.

3. Exposure Through SEO/PPC Campaigns

The basis of any strong search engine optimization strategy is content. Your blog will help you establish a presence for yourself online. As your posts are indexed and analyzed by Google, you’ll have potential to rank higher in the search results when people search for realtors.

It’s an exciting prospect, and you can take it one step further with pay-per-click or PPC campaigns. These are paid ads that appear when people search for certain keywords. You pay for each click, but you decide where that click takes them. It can offer yet another way for people to discover you and your services.

4. Creating a Presence on Social Media

All realtors should have profiles on social media, but in order to keep them active and growing, you need something to share. Your blog’s content can be a great reason to post on social media. Invite people to come and check out your latest posts, all while engaging them in the comments.

As you continue growing your blog, your social media presence will grow as well. You’ll constantly have things to share, which will keep your audience engaged and interested in what you have to say.

5. Become a Local Authority

Blogs build trust and loyalty with the people who read them. The more you share knowledge, the more people will see you as a credible source of knowledge. This in turn builds authority for your blog.

When it comes time to buy a home, people will look for the realtor who they believe has the most knowledge and experience. Your blog can help you become that person in the eyes of your clients.

6. Build Relationships With Fellow Realtors

Building strong professional connections is the goal of any realtor, and your blog can help you do just that. You’ll bring other professionals to your blog naturally, but you’ll also have opportunities to connect with them on social media.

Your blog is a talking point for conversation, and it makes for a great start when you’re talking to other realtors.

7. Create Stunning Visual Content

Blogs are about more than just text. They are also a place to share your visual content. For realtors, this can be pictures of homes, pictures of happy buyers, and even pictures of your local community.

You can use tools like Canva to create amazing collages or spice up a photo to post on your blog and on social media.

Final Thoughts

Realtors stand to gain a lot from starting a blog. It opens countless avenues for future success. Have you tried leveraging your blog for any of these benefits? Let us know in the comments!

 

Charles Goodman March 3, 2017