In the past, the primary feature consumers looked for when buying a vacuum cleaner was suction power. But today things have changed. Consumers are now looking for a convenient vacuum cleaner that can handle a wide range of tasks, not just greater suction power – and that’s why cordless vacuums are becoming increasingly popular.
This has taken some vacuum cleaner brands by surprise, as most cordless vacuums can’t match the raw power of corded models. They also have limited battery life and several other drawbacks. This hasn’t prevented home owners and renters from adopting them though.
To prove the point, Dyson (the popular UK vacuum brand) recently reported revenue of over $3 billion – and said it was largely due to the popularity of their high-end cordless range. Other brands, such as Vax, Morphy Richards and even Numatic (of Henry Hoover fame) have a range of popular cordless options.
But what makes home owners so keen on cordless vacuums?
1. Greater Convenience
The biggest reason cordless vacuums are becoming so popular is their convenience. These vacuums are incredibly lightweight – often only weighing a few kilograms. The lack of a cord also means you don’t need to worry about whether you can reach the next room without changing outlet.
2. Perfect for Quick Cleans
While a corded vacuum isn’t going to be completely replaced anytime soon, for quick cleans a cordless is much easier to use. Many cordless models also have a detachable handheld mode for cleaning above surfaces or in your car.
This is especially useful for people with pets. Animals often shed hair and dander continuously, so daily vacuuming is required. This is much easier and more convenient with a cordless vacuum that can be quickly brought out to keep hair under control
There’s no doubt that cordless vacuums have a number of advantages over corded, but great marketing also has a lot to do with it. With images of people effortlessly cleaning their home, many people are willing to ignore downsides such as lower suction power and limited battery run-time.
This is especially true for the Dyson range of vacuums, where marketing and brand name has allowed the company to sell cordless vacuums for far higher prices than competitors. The Dyson range has been expertly designed, but it’s astonishing how much some buyers are willing to pay for a cordless vacuum that’s less powerful and effective than much cheaper corded options.
4. Range of Options
When the first cordless vacuums came out, they were relatively weak and expensive. The price has been driven down by the huge range of vacuum brands getting in on the action though. In fact, there are almost no major brands that don’t have an extensive range of cordless options in 2017.
Another great thing about this range of choice is that there are now cordless vacuums for almost any task. Whether you need a vacuum to tackle pet hair, hard floors, carpets, stairs or cars, there is an option that’s been specifically designed for this purpose.
Cordless vacuums are becoming increasingly popular amongst home owners – and they are here to stay. With greater convenience, a wide range of product options and great marketing, we can only imagine that cordless models will become even more dominant. With advances in battery technology, they may even replace corded vacuums entirely in the future.
June 26, 2017