Nowadays, people love to use the internet while searching for house property online. In fact, 53% of buyers start their online search on a basis of Google listings. More you can stick to the top, more visitors you will get and many real estate business owners now start investing their money to rank top in the major search engines like Google, Yahoo and Bing.
So, this is now your opportunity to catch the fish and make a profit from it. SEO is an important factor for realtors to get some extra and relevance traffic from the web. You need to crave out your niche, think locally and set your goals to achieve it. Now in this article, I’m going to share some effective guidelines to reach your goals.
Research Local Keywords
Maximum home shoppers use local city phase with their keyword while searching in the search engine. So, you have to think locally while choosing your business keywords.
[City Name] real estate agent,
[City Name] realtor,
[City Name] real estate,
[City Name] home for sale
You have to use those phrases throughout your website. Incorporate those local keywords while creating content for your website which is informative for your buyers.
A realtor can represent a lot of listings at a time but there are only few properties that the realtor wants to sell from his website. Blog writing and posting is the most effective way to secure your traffic to your website for those specific properties. You need to write about your house property with proper address and it’ll be searched by prospective home buyers through search engines.
If you are a skillful writer and then you can also go for guest blogging technique to promote your real estate business. You need to find other blogs of your niche and convince them to put your content on their blog with a hyperlink locating your website. You can get turn their traffic flow to your website by this. There are plenty of guest posting service providers you can hire to do this job for you to save your time.
Photo and Videos Sharing
Photos and videos are the most essential object to run a real estate business on the web. Buyers are always seeking for the house property images and video tour of the entire house to compare with. So, if you can put some real time images in your website and publish some relevance videos along with customer’s testimonials then it’ll attract your visitors to stay more in your website.
Make Your Website Mobile Friendly
Smart-phone is now the ultimate place for advertisement. As per a report 89% home shoppers use their mobile device to search their requirement from Google. That’s why you need to build your website mobile-friendly. They’ll visit your website from their mobile to read general information and reviews about the home, get direction to visit it, compare price and features with another one, research about financing process and contact you to finalize the deal.
Optimize Your Profile on Broker’s Website
This is another tricky step to circulate your details among the real estate buyers. You are a realtor and you work with agencies. So, if you can enlist your name, contact, blog or image on your broker’s website then you can turn their traffic flow into your website.
Social Media Promotion
Social media is one of the best platforms to promote your website or blog among your targeted audience. Create proper profiles on major social media sites with your company name and logo, and then share photos, videos, updated news and information about your property to maintain a healthy and professional social media presence. You can interact with your customers directly to make the deal done.
SEO can resolve your promotional issues with efficiency. If you are planning to promote your business locally then it is the right time to invest on SEO to see your website in the top of major search engines.
May 31, 2018