How would you come up with an event that appropriately engages your audience and leaves a lasting impression? How can you achieve this objective given that there are so many announcements, events, headlines and tweets competing for the same attention each day?
Engaging audiences is the most primary currency in the current commercial setting. Attention can also attract new business ventures, help entrepreneurs grow their client rosters, and boost brand awareness.
Science and artwork together to cut through possible distractions that would otherwise impede a meaningful and worthwhile experience with your audience. In order to understand the art of getting attention, you must understand the psychology behind getting your audience’s attention, using the triggers of smell, sight, and touch senses, and generating anticipation and excitement. This art entails more than establishing an appealing environment for your audience and serving them good food. The art involves making the most out of your events so that it creates a lasting impression on your guests. Below are some of the tips that you can use to capitalize on the psychology behind grabbing and how you can ensure that it works for you.
- Engage with Your Audience through Participation
Even though technology has offered us the ability to connect seamlessly, it is the face-to-face moments that have the most influence and impact. That is why the expense and effort of having face-to-face meet-ups with your clients is worthwhile. It is a good way of building customer loyalty, improving relationships, and cultivating a buzz around your services and products. Ideally, you would prefer to take advantage of bricks and mortar conferences and integrate it into your branding strategies.
According to research, clients pay more attention to people, events, and brands that allow them to participate actively and gain some experience. Let your guests feel a part of the event to establish a long-lasting relationship and attention. This, in other words, is also known as experiential marketing. This form of marketing involves offering your audience the opportunity to try out your product first-hand or to interact with some of the company’s personnel in person.
Feature an element of engagement and fun in your events. The experiences have to be novel, such as testing a new game or carving an ice sculpture. As opposed to long panel discussions, consider having short discussions with smaller groups of audiences with a staff member on every group. Moreover, try partnering your customers with your services to come up with a unique experience for your guests. This is because real-life involvements shape preferences and opinions more profoundly than adverts and referrals do.
- Have a Disruption Trigger Ready
One of the most effective strategies of keeping audiences engaged and alert is to disrupt their expectations. Try doing something they did not expect. Consider, for example, breaking into a song that is designed to arouse an immediate response. Align the disruption with something that matches your customer’s budget.
- Establish Parasocial Interaction with Your Audience
A parasocial interaction is a theory that seeks to explain how people bond and relate to celebrities. Developing a persona for your event can ensure that it gets more appeal and greater status. So as to create this kind of relationship with your audience, you will want the event to be more personable and make the guests feel privileged for being invited. Is there some prestige in attending? Does the event offer an opportunity for guests to send questions ahead of time?
You may consider developing such a connection through social media: Effective events have their Facebook groups and customized apps in place so that people can connect before and after the event. This will build a long-term connection. Come up with a memorable and unique hashtag that can promote interactions through social media.
- Use Rewards to Create Desire
This strategy involves brain chemistry and providing rewards to motivate your guests. The instant gratification rewards offered in your event, like drinks, food, and other gifts are quite essential. Consider having a themed cocktail served to your guests at the reception. Additionally, work with gifts that are customized and unique, as opposed to offering t-shirts and pens. Such dopamine triggers have the ability to make a long lasting impression on the guest.
- Understand the Rules of Engagement
If your event moderator uses monotone slideshows to present, he will surely lose his audience. Encourage your moderator to get the audience’s attention through some of the strategies highlighted below.
- Start your session with a rhetorical question, a provocative quote, or a relatable story.
- Make the presentation more authentic. Use emotions to provoke the audience to share more.
- Showing short videos and photos that relate to the topic. Videos, instead of text, can be quite effective. This is because photos engage the audience’s imagination, increase their understanding, and make the message much more memorable.
- Nonverbal expressions such as pose, posture, and gestures convey dominance and power. Encourage your moderator to strike a power pose, stand tall and hands on hips. This will help them to feel more confident while presenting.
- Use Attractive Hanging Banners for exhibitions
Most presenters assume that banner ads are not useful because people often ignore them. But with an engaging and creative design, this is not the case. If the space for a banner is there, so is the audience. Always ensure that your banners are attractive enough to catch the attention of your target audience in an event.
The science behind grabbing might be complex and layered but very powerful. The goal is for people to have a good experience during your event and having a long lasting impression about your brand. If done correctly, your guests will definitely feel privileged to engage with your brand.
December 10, 2018