When it comes to real estate business, time and money is the name of the game, and in order to succeed in this business, chances are you will need financing. With more and more real estate investors searching for alternative financing options, other than bank loans, in order to finance their deals, private money lending has emerged as a viable option today. Often referred to as hard money loan, a private money loan is a real estate loan made by private individuals or group of investors. Unlike banks and other traditional lenders, private money lenders are primarily interested in the value of the property being used as collateral and put much less emphasis on a borrower’s credit report and debt-to-income ratio.